Benjamin Shapiro

Founder, President, CEO


Benjamin's education and experience are in Mechanical Engineering and Computer Engineering.  In both fields, he was always a strong proponent of not wasting energy - intellectual energy in computing and kinetic energy in automobiles.

His motto applicable to both of these two fields: "wasting energy is wrong".  Furthermore, when it affects our planet's survival, wasting energy is not only illogical, it is also highly irresponsible.

Ben's study in the field of mechanical engineering is from the High Naval Military Engineering Academy , St Petersburg, Russia.  During the "Cold War" when the US and Israel were called by the Russian propaganda "the enemies of Russia", Ben has chosen a punishment by added service in the coldest place vs. becoming a Naval military officer.

His study in the field of computer engineering is from Electro-Technical University (LETI), both in St. Petersburg, Russia.

Ben’s experience in the field of computer software is over 27 years - as a computer software programmer, programming consultant, and founder of Thinking Software, Inc. He is the author of five US patents and number of international patents in the fields of computer engineering and mechanical engineering. He is a founder of the Software Understanding Machine® (SUM) and ReWheel technologies, both of which will soon have a life of their own with perpetually increasing, never exhausted potential.

Ben is a member of the Advisory Board, of Lifeboat Foundation (


Benjamin  (left) at High Naval Cadet Engineering Military Academy (St. Petersburg, Russia)



Roman Shapiro

Founder, CTO


Roman Shapiro received his engineering degree from the State University of Aerospace Instrumentation (LIAP), St. Petersburg, Russia, and the North-West State Technical University (NWTU) St. Petersburg, Russia.

Roman has 20 years of experience in the computing field, which includes his experience as a software programmer, VP of Product Engineering, and then CTO at Thinking Software, Inc.

Roman is responsible for the most technologically advanced functional implementations of Software Understanding Machine® (SUM). He is responsible for the design and implementation of the electronic control components of ReWheel.



While at the State University of

Aerospace Instrumentation


Roman was also climbing mountains



Roman (left) & Ben (right)

Like some other great companies, we have also started in a garage

(United States)

Ash Jurberg

VP, Media Relations


Ash Jurberg is an entrepreneur who has launched several successful businesses and now mentors aspiring business leaders. He is also a full-time content creator, an award-winning writer, and the author of a successful book.
His exceptional communications skills have led and were accompanied by over 22 years of successful experience in marketing and management at worldwide companies.

Ash holds the degree of Bachelor of Commerce and Marketing from Monash University Australia’s largest and most international university.

The next generation

Younger generation understands that the fight against the Climate Change is the fight for the future of their children, and grand-children  ... the fight for our planet and everyone on it.

They are set on making ReWheel Inc. a worldwide corporation that will grow by bringing in an army of partners from around the world.

Abigail Shapiro

VP Operations




ReWheel Inc - Reusable Energy Wheel

ReWheel Inc
6100 Wilshire Blvd, Suite 500, Los Angeles CA 90048.